How to Take Amazing Photos for Instagram As a Digital Marketer

Instagram has recently grown larger than Twitter. This clearly shows that the site provides an excellent opportunity for marketers, especially those who have physical sales.

But you still find that many companies are reluctant to invest a lot of time or money on the website. Why is that? Often, it comes down to what type of content they should create and what type of content on the site is doing a good job of confusion.

How to take great photos

Among other things, success on Instagram often comes down to knowing how to take great photos. Instagram is an art app, all about showing the beauty of everyday life.

As a business, this means showing beauty in your products or your niche.

To do this, you need to start thinking about the composition in the photo and how the photo tells the story.

How does the photo tell the story? An example might be to show an empty wine glass with a lipstick mark around the edge and a flame that burns just in focus in the background. Maybe the feet are at the door. This tells the story of a romantic night that has just ended, and people are free to imagine the details of the night.

Similarly, a photo of the gym kit discarded on the ground next to the protein shaker indicates exercise. Maybe there are headphones here, maybe muddy trainers, which means it is running in the rain. The title may be similar to “no excuses,” and we can infer that even on rainy days, we should work hard.

If you're selling trainers or branded wines, these pictures are far more effective than simply showing the products themselves - because they put your products in the background and they "show the way of life."

Show lifestyle

When you sell a product, you are actually selling a "value proposition". In other words, you are selling the lifestyle or improvements promised by your product. You don't sell fat-free yogurt... you sell abs!

Understanding this distinction is important for marketing because it should be a value proposition that really excites your audience - not the product itself.

Similarly, people like to see pictures that produce some kind of emotional response.

Think about this and start building your shots in a more interesting way, inferring instead of telling you that you will start to get traction on Instagram.